A website for Bon Iver’s fourth album, “i,i”. The title of the album reflects his biggest collaborative project yet. Bon Iver is bigger than Justin himself. The website is an interactive visualizer made up of the letter “i” that shows how the world is listening to the album in real time. Each “i” represents a fan. Visit site here.
Client: Bon Iver
Agency: Spotify In-House
Role: Creative Direction, Design
Year: 2019

Collaborators: Tal Midyan, Gabby Kreutter, Cameron Farrelly, Angela Gonzalez, Active Theory.