*Recently awarded a Cannes Gold Lion, Best in Interactive Discipline at ADC, and more.*
This experience for The Weeknd was made to accompany his fourth studio album, After Hours. The site invites fans to interact with a personalized Deepfake of The Weeknd that talks to you and knows everything about you. The entire experience is generative using deep learning and pre existing footage of Abel paired with Spotify listening data.

Visit site here
Client: The Weeknd, XO Records

Agency: Spotify In-House
Role: Creative Direction
Year: 2020

Collaborators: Tal Midyan, Karen Chang, Angela Gonzalez, La Mar Taylor, Ashley Graver. Developed by Jam3. Deepfake by Rodeo.