*Clios Grand Prix Winner* 

Thing is the new “Thingertips” of Cheetos. But he doesn’t play by the rules. 

Then he broke out of his Times Square billboard and got Cheetle all over Times Square!

Agency: Goodby Silverstein & Netflix In-House 
Role: Creative Direction
Year: 2025

Directed by: Freddy Mandy
Collaborators: Anissa Richmond, Bruno Luglio, Rhys Hillman, Pedro Furtado, Fabio Santoro, Ishita Helm